HERO7 Black, Silver, & White

The HERO7 cameras needed to be much easier to use than their predecessors, and more intuitive for users to access all the new features and technology. It needed to feel like a smart-phone on the back of the camera. A big constraint was not disrupting one of the primary benefits of having a live-view of your shot. Also, the UI needed to be scalable for future software updates and next-generation products, establishing a consistent, enjoyable and well-branded user experience.

client: GoPRO

role: lead product designer

date: 2017-2018